How to Pick Gifts Better Than Santa (With a Little Help from Science)

We all know the joy that comes from giving the perfect gift—whether it’s seeing someone’s face light up as they unwrap it, or the satisfaction of knowing your present was exactly what they needed. 

But let's face it, picking the right gift can also be tricky and even stressful. 

What if they don't like it? What if it’s not thoughtful enough? This is where the psychology of gifting comes into play. Research shows that gift-giving is more than just exchanging items—it's a powerful way to express love, appreciation, and connection.

The challenge often lies in balancing what we want to give with what the recipient would truly appreciate. 

Studies suggest that we tend to overthink gifts, focusing on novelty or personal meaning when practical, useful gifts often bring the most joy. And here’s the good news: science has uncovered insights that can help us become better gift givers. 

From understanding recipient preferences to solving everyday needs, the principles of psychology can guide us to select gifts that feel thoughtful, meaningful, and just right for every occasion.

This guide dives into the research-backed strategies that can make you a gift-giving pro. Whether you're buying for the person who “already has everything” or looking for ways to make your gifts more meaningful, these tips will help you gift smarter, not harder.

What Research Says About Gift-Giving: Why the Right Gift Matters

Research into the psychology of gift-giving reveals some surprising insights that can make choosing gifts much easier. One key finding is that we often focus too much on the gift’s moment of impact—imagining the joy of unwrapping a unique or extravagant present. 

However, studies show that recipients value practical and useful gifts more in the long run. A thoughtful gift that fits into their daily life brings more satisfaction over time than a flashy gift they may only use once.

Another interesting insight is that givers tend to think in terms of novelty and effort, believing that a highly personalized or intricate gift is more meaningful. Yet, recipients typically appreciate convenience and usability—things that make their life easier or more enjoyable. In other words, sometimes a simple, practical gift is more meaningful than a complex one.

Researchers also uncovered that givers and recipients often experience gifts differently. 

While givers focus on the act of giving and want to make a good impression, recipients are more focused on how the gift fits into their life. Knowing this can help us shift our mindset—instead of aiming to impress, we should aim to understand what the recipient would genuinely appreciate.

The science of gift-giving encourages us to listen to what people say they need (rather than assuming) and to think about how the gift will be used beyond the moment it’s unwrapped. The takeaway? 

Gifts that are practical, thoughtful, and offer lasting value tend to make the biggest impact—even if they aren’t the most extravagant.

1. Think Practical, Not Flashy

Holiday gifts don’t need to be extravagant—they need to be useful and meaningful. Research shows that practical gifts are more appreciated than flashy ones because they fit seamlessly into daily life.

Examples:

• A cosy blanket they’ll curl up with all winter vs. a trendy gadget they may never use.
• Premium coffee beans or a stylish coffee press, perfect for their morning routine.

Tip: When looking for Christmas gift ideas, think of gifts that your recipient will use regularly—it’s the small, practical things that often bring the most joy.

2. Solve a Problem (and Save the Day!)

Some of the best gifts are those that make life easier. Whether it’s a subscription that eliminates a chore or a gadget that saves time, gifts that solve problems tend to be the most appreciated.

Examples:

• Wireless chargers for tech lovers who are always on the go.
• A meal kit subscription for someone with a busy lifestyle who still loves home-cooked meals.

Tip: Pay attention to any small challenges they mention—your gift could be the perfect solution!

3. Keep It Simple (and Stress-Free)

You don’t need to overthink your gift. Research shows that recipients often appreciate simple and straightforward presents more than highly personalized or elaborate ones. So, relax—sometimes the easiest gifts are the best ones.

Examples:

• Gift cards or cash might feel impersonal to you, but they give the recipient freedom to choose what they truly want.
• Classic gifts like candles, journals, or self-care kits are perfect for almost anyone.

Tip: Remember, it’s the thought behind the gift that counts. No need to overcomplicate things!

4. What to Give the Person Who “Has Everything”

We all know that one person who says they don’t need anything. But instead of giving up, try experiences or consumable gifts—things that bring joy without adding clutter.

Examples:

• Tickets to a concert, theater show, or holiday event.
• Gourmet chocolates, holiday wine, or artisanal tea blends. Or even better, find a Christmas gift hamper that features all of these!

Tip: A donation to a charity they care about in their name is another thoughtful option.

5. Choose Gifts That Keep on Giving

Gifts that offer lasting value create longer-lasting joy. Whether it’s a subscription or a wellness item, these presents keep bringing happiness even after the holidays are over.

Examples:

• Book club subscriptions or monthly wellness boxes.
• Fitness classes or meditation apps to promote well-being throughout the year.

Tip: Think beyond the moment of unwrapping—what can keep making them smile long after the holidays?

6. Presentation Matters (Yes, Even to Adults!)

Unwrapping a gift is part of the joy, and science shows that beautifully wrapped presents enhance the gifting experience. Thoughtful presentation makes the gift feel more special, no matter the size.

Examples:

• Reusable gift wrap or fabric wraps for a sustainable touch.
• A handwritten card to add a personal element.

Tip: Even a simple gift feels elevated with thoughtful wrapping and a kind note.

7. Invest in Quality Where It Counts

For gifts people will use often, quality matters. Well-made gifts leave a lasting impression and feel more meaningful over time.

Examples:

• A high-quality leather wallet or a durable tote bag.
• Premium headphones or a luxury skincare set.

Tip: Prioritize quality for items the recipient will use frequently—it’s a small way to show how much you care.

8. Avoid Gifts That Feel Like Extra Work

While thoughtful gifts are wonderful, some presents can feel more like a burden. Avoid giving gifts that require too much effort or come with hidden costs.

Examples:

• Instead of a high-maintenance houseplant, opt for a low-maintenance succulent.
• Skip gifts that need additional accessories unless the recipient is a fan of that hobby.

Tip: Choose gifts that make their life easier, not more complicated.

Conclusion: Gifting Made Joyful

The holidays are about connection, joy, and thoughtfulness—and your Christmas gifts should reflect that. 

But even when it’s not Christmas, these science-backed tips can help you find the right present for any occasion. Whether it’s something small, something practical, or a gift that keeps giving throughout the year, the key is to give with care and intention. After all, isn’t that what makes any gift magical?

Explore more of our articles for heartwarming Christmas gift ideas in Singapore, and discover how thoughtful gifting can brighten someone’s day—no matter the season.