Good gift-giving stands to improve a relationship - the same is true for corporate gift-giving, which builds and strengthens business connections and business relationships. 

When it comes to gifts to friends and family, we take time to choose gifts that we think they would like in order to celebrate them on their special day. Nowadays, that kind of thoughtfulness is becoming more and more part of the gifting traditions in the workplace.

And did you know that the corporate gifting market experienced a boom after the recent pandemic?

With the continued rise of the billion-dollar industry dedicated to meaningful gifting, it is estimated to grow faster than other gifting markets, potentially setting up businesses to reap huge gains.

Corporate gifts serve as a thoughtful gesture of appreciation in business environments. Whether it's for clients, employees, or business partners, handing out the right gift matters.

After all, employees want to feel valued at the end of the day.

Selecting the right corporate gift supplier is crucial to ensure a positive experience and ensures lasting impact. But, with numerous suppliers available in the market, it can be a tad overwhelming to make a decision. 

Fret not, we’re here to help! Let’s discuss the five key factors to consider when choosing a corporate gift supplier for your company - and you can revel in the wonders it does for your brand and business.

The importance of corporate gifts for businesses

More than mere presents, corporate gifts hold a deeper meaning for businesses. To name a few, corporate gifts are a timely way of expressing gratitude or appreciation, acknowledging achievements, fostering loyalty, and building lasting business relationships. 

With appropriate planning beforehand, corporate gifts can leave a lasting impact on gift recipients and lead to a positive impression of your company on clients, partners, and employees - a definitive win for business strategy!

When done right, corporate gifts can become effective marketing tools, increasing brand visibility and awareness.

Customising your gift selection with your company logo and branding, for example, allows you to create a desirable impression on the recipient, and increases the visibility of your brand. 

So, whether it's a thoughtful gift for a client or an employee recognition reward, corporate gifts are a growing necessity. Selecting the right corporate gift supplier ensures that your company's message is conveyed effectively through gifting, and levels up your business.

Examples of corporate gifts

When it comes to gifts, the options are endless; corporate gifts are no different. Some popular choices include branded merchandise such as t-shirts, umbrellas, or USB drives. These items not only serve as a useful gift but also provide some brand advertising. 

Personalised gifts like engraved items, curated gift baskets, or high-quality, edible corporate gifts can similarly bring about a positive effect . These thoughtful gestures reflect the effort you’ve put into creating a gift specifically for the gift recipient. 

Scented candles and roll-on perfumes are a purposeful gift choice for most companies; while high-value clients or top-performing employees sometimes receive luxury gifts like spa vouchers or travel packages as a corporate reward.

Choosing the right corporate gift supplier

If your'e a business owner, you already know the benefit of well-executed gifts on business growth and customer retention. Clearly a supplier of corporate gifts can speed this process along, as their expertise lies in creating gifts tailored to the client or recipient.

However, you should know that the right corporate gift supplier requires careful consideration and evaluation prior to selection.

For the amount of money spent, it’s important to choose a supplier that aligns with your company's values, meets your specific requirements, and delivers high-quality products. 

Using these as guidelines, here are the five factors to build upon when selecting a corporate gift supplier for your company.

Quality and variety of products

The quality of the products offered by a corporate gift supplier should be your foremost concern. This is because products made from high-quality and durable materials ensure that your gifts reflect the high standards of your company. 

Secondly, look for a supplier that promotes a wide range of products. Whether it's personalized items, luxury goods, or practical merchandise, the supplier should be able to provide clients with a diverse selection of products that caters to different preferences and occasions. 

By choosing a supplier that offers an assortment of high-quality products, you can be confident that your corporate gifts are up to standard and will be cherished by the giftees.

Customisation options and branding

Personalisation adds a touch of uniqueness and creativity to corporate gifts, and largely, to your brand or business. The ability to customize the gifts with your company's logo, colors, or a personal message makes the corporate gift easily recognisable and memorable. 

Be sure to inquire about the customisation options when you choose a corporate gift supplier, and ensure that they can accommodate your branding requirements. 

Only select suppliers offer choice customisation techniques, such as engraving, embroidery, or printing - they will, however, enable you to create unique and personalized gifts that reflect your company's identity.

Our brand, for example, has a selection of eco-friendly and sustainable corporate gift options that include scented candles, room sprays and shower steamers. Our gifts and gift sets are customisable, including labels and stickers.

Custom 100g Candles

Pricing and value for money

Budget is a huge consideration when it comes to selecting a corporate gift supplier. While you want to ensure that the gifts you give are of high quality, it's also essential to find a supplier that offers competitive pricing and value for money. 

You can compare prices and packages offered by different suppliers and compare the overall value you will receive. Score a deal with suppliers who offer bulk discounts or loyalty programs, as this can help you save costs when purchasing gifts in larger quantities. 

However, be cautious of suppliers who promote extremely low prices, as this may indicate compromised quality.

Reputation and reliability of the supplier

The reputation and reliability of the corporate gift supplier is a determinant of professional and exceptional service. 

Err on the side of caution, and conduct thorough research on the supplier's background to be sure of their reliability. You can also read reviews from previous clients and assess the supplier’s  track record in delivering high-quality products.

A reputable supplier is committed to customer satisfaction and will have a history of satisfying their customers, in addition to a solid reputation in the market.

Consider the punctuality of the supplier, so that your orders are reliably delivered on time and in good condition.

Customer service and support

From the initial inquiry to the delivery of the gifts, the supplier should provide prompt and professional assistance to their clientele - a hallmark of excellent customer service.

Your business will benefit from a supplier who is responsive to your queries, provides clear communication, and is willing to go the extra mile to meet your needs.

Ultimately, a supplier who values customer satisfaction and provides exceptional support is a joy to work with; they also have successful partnerships with businesses over time.

Additional Services and Features

In addition to the core considerations mentioned above, you should take note of the supplier's ability to handle large orders and/or international shipping if needed

If you are looking for corporate gift suppliers in Singapore, you can also ask about  flexibility in accommodating any special requests or unique gift ideas you may have.

Sometimes, some additional services or features offered by corporate gift suppliers are not well advertised; these include packaging and gift wrapping services, and an option to include personalised notes with the gifts. 

Whether you are already back in the in-office setup, adopting a hybrid work environment, or still working from home, your corporate gifts should be able help convey a sense of belonging to the team, and these small touches can enhance the presentation and impact of corporate gifts.

An interesting story of a reputable corporate gift supplier tells us how US company Chocomize, who specializes in supplying high-quality, edible corporate gifts of all kinds, once partnered with automotive heavyweight Cadillac to devise a successful marketing strategy - Cadillac wanted to attract more customers, and Chocomize came to the rescue.

Potential customers were able to create custom chocolate bars at Cadillac events,  which were delivered in custom Cadillac gift boxes that included brochures and special offers for Cadillac’s new products.

The idea was to spark interest, and Chocomize was able to perform as requested.

Choose your corporate gift supplier wisely

Choosing the right corporate gift supplier for your company is a decision that warrants your attention.

As you now know, corporate gifts are a reflection of your company's image and a means to build strong, lasting business relationships - so remember to choose a gift supplier who can help you achieve those objectives effectively and consistently.

By sifting through the quality of products offered by a corporate gift supplier, customisation options, pricing, reputation, and customer service, you can make an informed choice that aligns with your company's values and requirements. 

Investing time and effort into choosing the right corporate gift supplier is money well spent and ensures that your top-notch gifts are truly rewarding, ultimately contributing to the success of your business.

Now, let the gift-hunting for your corporate buddies commence!